The Power Of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right

Renowned marketing expert and best-selling author Jack Trout has a message for managers who are struggling to keep up with today’s ever-changing

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Presents guidelines that show managers how to cope with complexities by focusing on essentials in areas such as management, leadership, marketing,

The Power of Simplicity

The power of simplicity : a management guide to cutting through the nonsense and doing things right