TV ads have long targeted “the demo” — namely, 18-49-year-olds. But the rise of addressable TV could unlock the value of older viewers worldwide.
The most-read stories of 2021
Transforming Advertising: The Proven Effectiveness of Connected TV
11 Benefits of CTV Advertising
Unveiling the Real Potential of CTV for Marketers: Moving Beyond
CTV Advertising Rates : Keynes Digital
Forecast Trends to Watch for 2023 - Insider Intelligence Trends
CTV advertising Archives - Silverpush
CTV advertising Archives - Silverpush
Transforming Advertising: The Proven Effectiveness of Connected TV
Opinions on CTV Ads in an Increasingly Ad-Supported World - MNTN
VW, Anheuser-Busch and Colgate-Palmolive predict majority of TV ad spend will move to CTV within three years
US Ad Spending 2023 - Insider Intelligence Trends, Forecasts
iNvolved Media Digital Digest 4.5.23 - iNvolved Media
CTV advertising Archives - Silverpush