Mattel doll sales are rising due to the Barbie effect, according to Shopify, which handles e-commerce for the toymaker.
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Global success of Barbie film drives up sales at Mattel, Business
Global retailers cash in on Barbie movie craze
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Barbie sales surged 14% after blockbuster movie, Mattel says
Barbie doll sales fall as girls turn to electronic toys and tablets, Business
Global retailers cash in on Barbie movie craze
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Barbie sales surged 14% after blockbuster movie, Mattel says
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Our thoughts on the #Barbie movie: #BarbieMovie