Cars 2's Merchandise Bonanza

Today Disney opens 'Cars 2' in over 4,100 theaters, making it Pixar's widest-ever launch. There's little question that the film will win the U.S. box office this weekend — it's expected to gross $50 to $55 million. But that's less than the first 'Cars' filmbut the movie is just one tiny piece of 'Cars' importance to Disney's bottom line.
Today Disney opens 'Cars 2' in over 4,100 theaters, making it Pixar's widest-ever launch. There's little question that the film will win the U.S. box office this weekend — it's expected to gross $50 to $55 million. But that's less than the first 'Cars' filmbut the movie is just one tiny piece of 'Cars' importance to Disney's bottom line.

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