Gift Wrapping in Ecommerce: How to Boost AOV This Holiday Season

How would you react if I told you that there is a relatively easy add-on service that is able to drive 50% net margin per item? Well, there really is such an add-on service — gift wrapping! The beauty of it is that besides actually helping your bottom line, in the eyes of the customer you could be the company that is ready to go the extra mile to save them hassle. To properly understand and assess what goes into offering a gift wrapping option online, we’re going to be looking at everything you need to consider when thinking about offering this service. Enjoy.

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