Most gift cards are redeemed, but tens of billions of dollars’ worth wind up forgotten or otherwise unused.
This is additional taxonomy that helps us with analytics
Unspent gift cards climb to average of $175 per person
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Here's what happens when billions of dollars in gift cards go unspent
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The secret life of gift cards: Here's what happens to the billions
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What happens to unspent gift cards?
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Goodbye iTunes: Here's What to Do with Your Unused iTunes Gift Cards
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