Localizing Smells: How Different Cultures Perceive Scents

Smell is not just a biological or psychological experience, it is also a social and cultural phenomenon which is increasingly being used in brand marketing.
Hofstede's cultural dimensions theory is a framework for cross-cultural communication and is still used today, despite being published in the late 1970's.

They Hunt. They Gather. They're Very Good at Talking About Smells

Do You See What I See? – SAPIENS

Study: People “Click” Better When Their Body Odor Matches

Western Diet Accelerates the Impairment of Odor-Related Learning

How Sight—Not Taste, Smell, or Touch—Became the Sense of the

Scientists find ways to study and reconstruct past scents

Japanese scientists create 'Smell-O-Vision' screen - CNET

Musical Scents: On the Surprising Absence of Scented Musical

Olfactory dysfunction in COVID-19: pathology and long-term

Longer latency of sensory response to intravenous odor injection

Smellscape - J. Douglas Porteous, 1985

Sense of smell - Wikipedia