Travis Kelce Feeling The Swiftie Effect, by sportsinsiderph

Why the NFL cares about Taylor Swift and Travis Kelce

Travis Kelce Slams NFL for Overdoing Taylor Swift Coverage

TIME thank you for redefining the @Taylor Swift effect. #taylorswift#, taylor swift

The Swiftie Effect Dominates the NFL – The Gator

Impact of Taylor Swift-Travis Kelce relationship on NFL audience – NBC 5 Dallas-Fort Worth

Taylor Swift's impressive impact on Travis Kelce's performance - AS USA

The Taylor Swift Effect: How the NFL, DraftKings, and Others Harnessed Taylor Swift's Star Power - Fallston Group

Travis Kelce merch sales up 400% after Taylor Swift was seen at Kansas City Chiefs game

NFL defends focus on Swift-Kelce 'pop cultural moment' - ESPN

The Taylor Swift effect: 'Miss Americana is turning Travis Kelce into America's sweetheart' : r/TaylorSwift

Taylor Swift and Travis Kelce's romance gave people hope in a tough year

5 marketing lessons from the Taylor Swift and Travis Kelce romance - Kansas Reflector

Taylor Swift Chiefs Game Appearance Boosts Travis Kelce's Brand - The Messenger