WTF are in-store beacons? - Digiday

Beacons are all the rage in retail. But many questions remain as to what impact, if any, they'll have on consumer behavior.

WTF is sequential liability - Digiday

WTF is Omnichannel?

WTF is sequential liability - Digiday

In-Store Beacons: Where Cool Outweighs Creepy - Pace - Pace Communications

The North Face brings virtual reality to retail - Digiday

Analysis of Promising Beacon Technology for Consumers - Inquiries Journal

A look at Digiday's most popular WTF explainers in 2023 - Digiday

What is redirect tracking?

Timberland creates its first digitally connected store - Digiday

Facebook will remove advertisers' other third-party data option, but loopholes, questions remain - Digiday

Seattle's Space Needle gets a digital rebrand - Digiday

Zach Rodgers (@zachrodgers) / X

Beacon technology makes shopping more personal

ZoneTap Beaconless Location Based Marketing