What Was Goo.gl and Why Was it Discontinued?

Despite the success of the URL-shortening tool Goo.gl, it was shut down due to the increase of competition and Google shifted its focus to dynamic links.

Google Is Shutting Down Goo.gl

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Goo Gone Clear Flow Hard Water Deposit Remover Discontinued! 16 fl oz (A little sticker residue on the front). Super rare and very hard to find!

Rare! Goo Gone Clear Flow Hard Water Deposit Remover Discontinued Lime & Mineral

Technology Giant Google

Google is Shutting Down Its URL Shortening Service goo.gl.

Edge Use Cases & New Product Ideas, by Sajith Pai

Goo URL Shortener. Shorten links like goo.gl, bitly, tinyurl