Why 'Car Guys' Are 4 Times More Valuable to Marketers Than Average Consumers

Enthusiasts in the auto, outdoor and home tech categories are a valuable target for marketers.
Enthusiasts in the auto, outdoor and home tech categories are a valuable target for marketers.

Best Used SUVs, Sedans, and Small Cars - Consumer Reports

Business Facts To Inspire Your Marketing - Marketing Insider Group

Customer Lifetime Value: What Is It and How to Calculate - CleverTap

Solved The Marketing Program: How Customer Relationships are

Tesla Target Market Analysis & Audience Segmentation

29 Psychological Tricks Used To Make You Buy More

Matthew Boice on LinkedIn: It's a simple notion that there's a car guy/gal on every block that…

Spent: Sex, Evolution, and Consumer Behavior: Miller, Geoffrey

Men who buy luxury cars are probably big jerks, study finds

What is market segmentation and why is it so important?