Why Kit Kat Is So Popular In Japan

Some candies develop cult followings, and others never really catch on. This is the true story of why the Kit Kat bar is so popular in Japan.

Japan's KitKat craze: It's gone gourmet

In Japan they have gourmet Kit Kat shops. : r/mildlyinteresting

In Japan, the Kit Kat Isn't Just a Chocolate. It's an Obsession. - The New York Times

The Japanese KitKat obsessionand 300 great reasons to learn more - Lexis Japan

kit kat Experiencing Japan

What Makes Japanese Kakigori So Unique

Here's Why We Love Japanese Kit Kats So Much

Japan's KitKat craze: It's gone gourmet

Japanese KitKats are now smaller because 'people are worried about calorie and sugar