When it comes to beer, consumer tastes have been changing for a while, and that has a lot to do with customers' aging out of the beer-drinking segment.
Modelo's rise to No. 1 beer was no fluke, even with the Bud Light controversy
Modelo rides demographic wave to top of US beer sales
Bud Light's Plan to Win Back Drinkers: Stick to Beer - WSJ
Beer
Americas
Andy Petek on LinkedIn: DAYDREAMER CHANNEL PRESENTS DREAM JOBS WITH GUEST KYLIE BEARSE
Bud Light beer sales trail Modelo in May following anti-LGBTQ backlash
Americas
Beer bestseller: Bud Light isn't America's No. 1 brew anymore. Guess what is?
Analyst explains how Modelo was the one to dethrone Bud Light as top-selling beer in US
Drink
Beer
Guillermo Gutierrez, MBA on LinkedIn: How Modelo Especial became America's No. 1 beer amid Bud Light's rapid…
Modelo especial recall|TikTok Search
How Modelo Especial became America's No. 1 beer amid Bud Light's rapid decline