Why Gen Z is so important to SK-II and its 'Pitera & Me' campaign, Advertising

SK-II: Speaking The Language Of The Youth With Social Media Campaigns, by Roxanne Jiang, Marketing in the Age of Digital

Marketing to Gen Z, According to Gen Z

SK-II RELEASES NEW PITERA & ME CAMPAIGN: MADE BY GEN-Z, FOR THE GEN-Z

New In: SK-II's Next Gen Ambassador TWICE's MINA Shares Her Unscripted Self in SK-II's PITERA™ & Me Campaign

Insights & Innovation: For Gen Z, Identity is What They Make It - Vox Media

SK-II RELEASES NEW PITERA & ME CAMPAIGN: MADE BY GEN-Z, FOR THE GEN-Z

Top 5 Gen Z Marketing Strategies: Captivate the Next Generation

Olympic athletes battle kaiju representing societal pressure in SK-II series, Advertising

SK-II: The Evolution and Dominance of Asia's Premier Beauty Brand - World Brand Affairs

SK-II celebrates World Pitera Day : The Moodie Davitt Report -The Moodie Davitt Report

SK-II PREMIERES LATE NIGHT PORTRAITS POWERED BY PITERA™

New In: SK-II's Next Gen Ambassador TWICE's MINA Shares Her Unscripted Self in SK-II's PITERA™ & Me Campaign

Huge wins SK-II global CRM business, Marketing

Interview: Global SK-II CEO Sue Kyung Lee discusses the 'Pitera & Me' campaign – 'Made for Gen-Z by Gen-Z' : The Moodie Davitt Report -The Moodie Davitt Report