Your product's packaging is meant to communicate a purpose: what your brand stands for and what it means for your customer.
Product Packaging 101: Everything You Need to Know
Importance of Product Packaging in Marketing
Paper Blog - Wigston
Why Your Product's Packaging Is as Important as the Product Itself
How does packaging design influence consumer choices? - CANPACK
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Importance of Product Packaging in Marketing
Joshua Conran's Articles
Why Your Product's Packaging Is as Important as the Product Itself
Is a product's packaging important as the product itself? - Quora